When you’re looking to launch a brand across U.S. retail, businesses tend to take any opportunity they’re given. They’re not highly selective when it comes to expanding into the U.S. market and instead, they throw everything at the wall and see what sticks.
That may be a fine strategy when you’re just trying to get your products on U.S. store shelves. But when those opportunities start to develop, the “throw everything” approach needs to go out the window. Instead, it’s time to be strategic and develop a game plan for where you go from that point on.
So let’s assume that your business has developed a presence in U.S. retail, and it’s looking to build upon that early success. What’s the path forward? What strategic variables need to be considered? Here’s a look at the strategy considerations to keep in mind.