Over the past few years, we’ve seen a recurring trend of consumers that are drawn to small, emerging, innovative brands rather than large legacy companies. Every consumer is different, of course, but the general feel is that small challenger brands offer advantages as a supplier that some larger brands simply can’t match.
This is great news for brands currently selling at Walmart, or looking to launch at Walmart for the first time. As an emerging challenger brand, your consumer goods can actually leverage your small outsider status to strengthen your pitch to retailers.
Here’s what those challenger brands are doing to win the battle for space on Walmart shelves.