5 Metrics Your Walmart Buyer Obsesses About

Most retailers develop their own approach to evaluating their sales success through performance metrics. When you start selling through Walmart, you don’t have to throw that analytics strategy away—but you do need to give priority to the metrics that Walmart buyers care about most.

Every supplier working with Walmart is evaluated with a scorecard that measures weekly, monthly, and quarterly sales, along with a bunch of other performance metrics. Those numbers will have a direct impact on your relationship with your buyer. 

It doesn’t matter if your own performance metrics tell a different story about your retail success: There are certain metrics for which Walmart buyers expect you to put up strong numbers. Here are five data points you can expect your buyer to obsess about.

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Walmart Supplier Requirements You Need to Understand

Walmart doesn’t set a lot of hard-and-fast rules for its suppliers. More than anything, it wants to see that suppliers have the resources and expertise to follow through on its promises. 

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7 Mistakes a Supplier Should Avoid with a Walmart Buyer

Getting your products featured on Walmart store shelves is hard enough as it is. Keeping them there is even harder. With so much competition for this coveted retail space, the margin for error is thin for any CPG brand, which puts pressure on suppliers to avoid the many pitfalls that can hurt a retail brand’s relationship with Walmart buyers.

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5 Tips to Make Your Walmart Buyer Love You

As a CPG supplier, the value of a strong relationship with Walmart buyers can’t be overstated. These buyers are your entry point to getting your products stocked on Walmart’s shelves, and keeping them happy will support your retail brand’s goals of sticking around at Walmart, and even growing your retail presence.

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Arena and Bold Retail Partner on Growth Accelerator

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