Arena Newest Team Member! Introducing Shawn Morris (with Q&A!)

Here at Arena, we strive to live out our core values every single day. Dare greatly. Make a difference. Do the right thing. Together. In order to do that we believe that we must have the right people on the bus. Finding people to fill an empty role can be an easy approach to quickly grow your business, but that isn’t the way to sustain growth. One specific area that you must get right when working with Walmart is Replenishment. Our team knew that we need to put the right resources in place for our clients and bring in a new team member to lead the charge!

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Preparing for Your First Walmart or Sam's Club Meeting

Your first meeting with Walmart Inc. is a landmark moment for your brand. Make a strong impression and it could be a giant leap toward placing your products on Walmart or Sam’s Club shelves. On the other hand, if you can’t make a compelling case for your brand, it could be a blown opportunity that alters the course of your company’s growth trajectory.

Preparation is key. When you go to Walmart headquarters to make your pitch for your brand, you need to know exactly what you’re walking into. And when it comes to Walmart, you’re likely to find a different meeting environment than the one you’re used to.

With that in mind, here’s what you need to know to prepare a winning pitch to Walmart Inc.

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Challenger Brands Are Winning at Walmart—Here's How

Over the past few years, we’ve seen a recurring trend of consumers that are drawn to small, emerging, innovative brands rather than large legacy companies. Every consumer is different, of course, but the general feel is that small challenger brands offer advantages as a supplier that some larger brands simply can’t match.

This is great news for brands currently selling at Walmart, or looking to launch at Walmart for the first time. As an emerging challenger brand, your consumer goods can actually leverage your small outsider status to strengthen your pitch to retailers. 

Here’s what those challenger brands are doing to win the battle for space on Walmart shelves.

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